There are many vehicle finance solutions out there, but too often they are hard to understand, with details lost in fine-print written for legal graduates.

For Team Hutchinson Ford’s ‘Ford Assured Future Value’ campaign, our objective was to make the offer as simple as 1, 2, 3… well in this case 4.

Leading with the proposition of ‘Enjoying a new Ford on your terms’, the customer is taken on a journey of discovery through the use of plain English language and a strong visual timeline.

The offer was delivered across all key customer touch-points including: website, social media and print.