The inspiration for the design came from the tones and textures of summer. Bold typography and carefully curated imagery combined to create a well-structured and compelling proposition for those in need of a winter break.

Curated print and digital advertising drove interest to a promotional website, which presented flight information and channelled sales leads directly to the carriers for each destination, including; Qantas, Emirates, Fiji Airways, Jetstar, Singapore Airlines, and Air New Zealand.