When the Christchurch International Airport asked Ideation to drive demand for Christchurch international departures coming into the winter months, we developed the ‘Escape to Summer’ campaign.



The inspiration for the design came from the tones and textures of summer. Bold typography and carefully curated imagery combined to create a well-structured and compelling proposition for those in need of a winter break.

Curated print and digital advertising drove interest to a promotional website, which presented flight information and channelled sales leads directly to the carriers for each destination, including; Qantas, Emirates, Fiji Airways, Jetstar, Singapore Airlines, and Air New Zealand.

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Its been an absolute treat working with each of you over the years, really appreciate the diligent, can-do attitude and professionalism. Not to mention the quality of creative we’ve taken to market, its been loads of fun!

Jeremy Nash – Marketing Manager, Commercial


"Good things happen when we talk business."

Johnny Wilson - Managing Director

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Johnny Wilson
Managing Director

+64 21 614 249

+64 3 377 5150 ext. 204

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Michael Wilson
Account Director

+64 21 617 280

+64 3 377 5150 ext. 203

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Lydia Tait
Client Service

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Olivia Ball
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