When the Christchurch International Airport asked Ideation to drive demand for Christchurch international departures coming into the winter months, we developed the ‘Escape to Summer’ campaign.
The inspiration for the design came from the tones and textures of summer. Bold typography and carefully curated imagery combined to create a well-structured and compelling proposition for those in need of a winter break.
Curated print and digital advertising drove interest to a promotional website, which presented flight information and channelled sales leads directly to the carriers for each destination, including; Qantas, Emirates, Fiji Airways, Jetstar, Singapore Airlines, and Air New Zealand.