Design for strength. Built to last.

Reinvigorating an established brand is always an exciting process, but when it’s a rebrand of a trusted rural identity like GreenWood it’s especially rewarding.

Since 2005 GreenWood has grown into one of New Zealand’s largest designers, manufacturers, and suppliers of timber buildings and structures, serving the farming, small-business, and rural lifestyle sectors.

Original GreenWood Logo - Small

Original GreenWood logo

They have an enviable reputation for quality and value for money having supplied literally thousands of sheds, farm buildings, stables, yards, and bridges.


Our mission had two simple objectives:

  1. Internally: To develop a clear sense of brand purpose for employees and stakeholders to understand, believe and strive for.
  2. Externally: To ensure brand positioning is visible, tangible, and embracing of what makes GreenWood the desired choice.


Working closely with our client, the Ideation Creative team developed a range of messaging and collateral that reenergises the GreenWood brand, while paying respect to the past. This development included: logo design & brand guidelines, stationery, signage, brand & retail print advertising.

New GreenWood logo design on white background
New GreenWood logo design on black background
GreenWood brand print ad design

GreenWood Print Advertisement – Brand


Being business born of the land the refreshed brand voice is no-nonsense, sincere & solid, with authority and confidence backed by years of experience.


Visually the logo, design & imagery denotes quality & strength, a sense of pride, and a demonstrable celebration of the regions, people & businesses you serve.

GreenWood letterhead & business card design

GreenWood letterhead & business card design

GreenWood retail print ad design

GreenWood Print Advertisement – Tactical Retail

GreenWood billboard concept
GreenWood business card design
GreenWood site sign design
GreenWood logo and brand photography

If your brand needs to work harder for your business, let’s have a chat. Contact the Ideation Creative team today – CLICK HERE.

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Its been an absolute treat working with each of you over the years, really appreciate the diligent, can-do attitude and professionalism. Not to mention the quality of creative we’ve taken to market, its been loads of fun!

Jeremy Nash – Marketing Manager, Commercial


"Good things happen when we talk business."

Johnny Wilson - Managing Director

Let's Chat

Let's Chat

Johnny Wilson
Managing Director

+64 21 614 249

+64 3 377 5150 ext. 204

Let's Chat

Michael Wilson
Account Director

+64 21 617 280

+64 3 377 5150 ext. 203

Let's Chat

Lydia Tait
Client Service

+64 3 377 5150 ext. 202

Let's Chat

Olivia Ball
Financial Manager

+64 3 377 5150 ext. 201