Design for strength. Built to last.
Reinvigorating an established brand is always an exciting process, but when it’s a rebrand of a trusted rural identity like GreenWood it’s especially rewarding.
Since 2005 GreenWood has grown into one of New Zealand’s largest designers, manufacturers, and suppliers of timber buildings and structures, serving the farming, small-business, and rural lifestyle sectors.
They have an enviable reputation for quality and value for money having supplied literally thousands of sheds, farm buildings, stables, yards, and bridges.
Our mission had two simple objectives:
- Internally: To develop a clear sense of brand purpose for employees and stakeholders to understand, believe and strive for.
- Externally: To ensure brand positioning is visible, tangible, and embracing of what makes GreenWood the desired choice.
Working closely with our client, the Ideation Creative team developed a range of messaging and collateral that reenergises the GreenWood brand, while paying respect to the past. This development included: logo design & brand guidelines, stationery, signage, brand & retail print advertising.
Being business born of the land the refreshed brand voice is no-nonsense, sincere & solid, with authority and confidence backed by years of experience.
Visually the logo, design & imagery denotes quality & strength, a sense of pride, and a demonstrable celebration of the regions, people & businesses you serve.
If your brand needs to work harder for your business, let’s have a chat. Contact the Ideation Creative team today – CLICK HERE.