When Smiths Insurance & Kiwisaver asked Ideation to position and energise their brand, we brought it back to benefit they provide their clients – ‘Good decisions. Made Easy’.
An elegant logo, carefully selected typeface and confident two-colour palette combine to create a unique and distinctive aesthetic that works brilliantly within the website and printed stationery.
The stationery and sales brochure have a highly tactile finish, achieved through the use of carefully selected uncoated stocks, and a smooth clear foil on the business card.
Tell a better brand story. Contact Ideation today – CLICK HERE.
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