Safety is always a priority for Ford New Zealand, so when the COVID-19 pandemic hit NZ they asked Ideation to develop a campaign to communicate the measures they’ve put in place to ensure the health and safety of their customers and employees.

In response, we developed the concept of ‘Safety Matters’. This simple play on words is supported by a bold set of icons and colour, to communicate Ford’s focus on safety across key touch-points. Ford New Zealand’s customers and employees can be assured – Your safety matters.