The promotion of selected product lines is an important tool for any retailer. It promotes awareness and drives sales. Ford had this in mind when they asked Ideation to develop a multi-channel adverting campaign to promote selected Ford Performance models.
The Brief
The campaign objective was simple. To clear selected new and demonstrator performance stock, and increase passenger vehicle sales over a two-week period.
Our Response
In response to this brief, Ideation’s creative and media teams developed the ‘Ford Performance Expo’.
Ford NZ Performance Expo – Magazine Ad
Creative Thinking
The sales proposition featured a friendly invitation to test drive Ford’s premium models and highlighted the limited stock and sales period to drive urgency.
Design inspiration drew on Ford’s racing pedigree with the geometric linework, bold typography, and a distinctive blue & white colour palette.
Ford NZ Performance Expo – Website Banner & Facebook Carousel
Media Smarts
A highly targeted media plan used the allocated budget to maximum effect, providing national exposure across online, radio, and print channels. This included a strategic focus on the growing Chinese market in the Auckland region. The campaign was further supported on a local level through the use of dealership print and Facebook advertising.
The Result
The combination of Ideation’s creative & media expertise resulted in a distinctive advertising campaign that maximised awareness and drove sales… not to forget, made campaign development and implementation super easy for Ford dealerships across New Zealand.
Ford NZ Performance Expo – Digital Banner Advertising
Ford NZ Performance Expo – Newspaper Ad
For an advertising campaign that gets results, contact Ideation today – CLICK HERE.
