Compass Pools needed an eye catching identity to drive the local Canterbury Market.
The challenge was to create a logo that would complement and work alongside the existing Global logo.
Ideation welcomed the challenge and created a vibrant logo to encompass the fun and exhilaration pools bring to people’s lives, while keeping in line with current brand guidelines.

The warm and bright colour pallet brought signage and business cards to life – creating a splash in the local market.





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