Parts & Labour Café is a subsidiary business of Team Hutchinson Ford which has been building a strong relationship with our regions customers for over 100 years.
Ideation was engaged by them to develop the Parts & Labour Café brand, signage, menus, uniform and livery.
The inspiration for the brand icon is a nostalgic ‘nod to the past’ showing the combination of a coffee machine’s portafilter and a mechanic’s spanner shown in a distressed way, that compliments the retro décor.
A bold logo, carefully selected typeface and confident two-colour palette combine to create a unique and distinctive aesthetic that works brilliantly on all advertising material.
To position and energise the brand, we playfully brought it back to benefit they provide their clients – ‘Fuel Your Machine’.
