Parts & Labour Café is a subsidiary business of Team Hutchinson Ford which has been building a strong relationship with our regions customers for over 100 years.

Ideation was engaged by them to develop the Parts & Labour Café brand, signage, menus, uniform and livery.

Parts & Labour Café Logo

The inspiration for the brand icon is a nostalgic ‘nod to the past’ showing the combination of a coffee machine’s portafilter and a mechanic’s spanner shown in a distressed way, that compliments the retro décor.

A bold logo, carefully selected typeface and confident two-colour palette combine to create a unique and distinctive aesthetic that works brilliantly on all advertising material.

Parts & Labour Café Slogan

To position and energise the brand, we playfully brought it back to benefit they provide their clients – ‘Fuel Your Machine’.

Parts & Labour Café Sign2
Parts & Labour Café Shop2
Parts & Labour Café Loyalty Cards
Parts & Labour Café Shop Menu
Parts & Labour Café Business Cards
Parts & Labour Café Sandwich Board Iced Coffee
Parts & Labour Café Cup Bag
Parts & Labour Café Uniform
Parts & Labour Café Sandwich Board Entrance
Parts & Labour Café Vehicle Signage
If you’re the new kid on the block and need a great brand to launch your business, let’s chat over a coffee!
Contact the Ideation team today CLICK HERE.

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Its been an absolute treat working with each of you over the years, really appreciate the diligent, can-do attitude and professionalism. Not to mention the quality of creative we’ve taken to market, its been loads of fun!

Jeremy Nash – Marketing Manager, Commercial


"Good things happen when we talk business."

Johnny Wilson - Managing Director

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Johnny Wilson
Managing Director

+64 21 614 249

+64 3 377 5150 ext. 204

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Michael Wilson
Account Director

+64 21 617 280

+64 3 377 5150 ext. 203

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Lydia Tait
Client Service

+64 3 377 5150 ext. 202

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Olivia Ball
Financial Manager

+64 3 377 5150 ext. 201