Farming with nitrogen restrictions.
With a proven ability and experience marketing to rural communities, Donaghys asked Ideation to put our expert creative and media abilities to work and develop the N-Boost® brand, product packaging, marketing collateral, and advertising campaign.
Donaghys N-Boost® is a patented nitrogen booster that is independently tested and boasts a proven ability to double the pasture response to 40kg of urea. This innovative product uses world-first technology to help producers reduce the level of nitrogen leaching on their farms.
Being the product of a scientifically driven brand, the N-Boost logo and packaging design is inspired by the molecular combination of chemicals. This is illustrated in the use of a circular grid.
In the television commercial and print collateral, the circular grid and hand-drawn illustration are used to communicate product benefits and build credibility.
The final body of work called upon a broad range of our capabilities, including: brand & campaign strategy, media negotiation & buying, television commercial, print brochure, magazine advertising, tradeshow and display signage.
For branding and advertising that connects with your audience, contact Ideation today – CLICK HERE.
