With a parklike setting and diverse facilities, Riccarton Park knew they have a truly unique function centre. They also knew they needed a distinctive brand to represent the truly unique offering.
The geometric form of the new logo and vibrant colour palette reflects the beauty of the venues parkland setting and history of thoroughbred racing.
Good branding isn’t just solved with a great logo alone. A brand needs to be able to quickly and easily communicate the consumer benefit it provides. When it comes to Riccarton Park and their premium function centre offering, we put it simply – We make good things happen.
With an invigorated creative platform established, we developed a range of brand, sales and campaign collateral.
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