Our friends at Health Based Building & New Zealand Sustainable Forest Products take the management of our forests very seriously. So when they asked Ideation to develop the Foreverbeech brand, we knew they needed a very special platform to market this exceptional product at home and abroad.
The objective
Foreseeing New Zealand as having the potential of becoming one of the leading sustainable native timbers, Health Based Building & New Zealand Sustainable Forest Products wanted to establish credibility and desirability for Foreverbeech as a truly sustainable, premium native wood to discerning markets.
Our response
From this brief, we developed an elegant logo and styles palette that reflects the unique beauty and natural strength of New Zealand beech.
Positioning Foreverbeech as ‘The Good Hardwood’ connects with architects, builders, and homeowners who want to put sustainability at the heart of their building projects. This was easily substantiated by Foreverbeech’s long list of credentials as a truly sustainable and versatile product. To name a few, these include its natural durability and a world-leading MPI approved forest management regime, inclusive of selective heli-harvesting and traceability.
Upon the established brand platform, a wide range of advertising collateral has been developed, including print, web, and email direct marketing to promote Foreverbeech with great success.
